Zoe Lin is an independent designer based in New York, specializing in brand identities with a keen interest in creating comprehensive systems of expression.
Previously worked with the talented crew at Gretel. She has developed and led rebrands for clients across diverse industries, including arts & culture, restaurant, tech, and finance. Her work is driven by a deep interest in social patterns, culture, history, geography, and the built environment — equal parts practical, expressive, and ideological. She is also an avid archivist of Taiwanese modern art & design @eaves.tw, curating content that traces cultural shifts throughout history.
